WORK

DANGEROUSLY HIGH

POSTER DESIGN
2 posters - blue lips with steep graph line as part - side by side on concrete wall

BRIEF

To create a visual statement that illustrates a current social issue.

CONTEXT

The rise in fentanyl-related deaths is alarming. Accidental overdoses have greatly increased in recent years, resulting in a global epidemic. It is now more important than ever to be able to recognize the signs of an overdose in order to help save lives.
Animated GIF of graph line

APPROACH

The poster's focal point is a pair of blue lips, one of the first bodily signs of an overdose. A graph line serves as the part between them, indicating the steep incline of fentanyl-related deaths. 'Dangerously High' is a play on words. It describes both how dangerous synthetic opiates are to take, and how alarmingly high the statistics are within the population.

OUTCOME

A minimal approach was taken to grab the viewer's attention. The poster serves as an educational tool. Knowing the signs and knowing what to do in the case of an overdose demands awareness.
WORK

DANGEROUSLY HIGH

POSTER DESIGN

UNSEEN WORLDS

POSTER DESIGN

There's just nothing like the imagination.

2 posters side by side on wall
Image of blue and purple poster - overtop of a black textured background

BRIEF

To create a visual statement that illustrates a current social issue.

CONTEXT

The rise in fentanyl-related deaths is alarming. Accidental overdoses have greatly increased in recent years, resulting in a global epidemic. It is now more important than ever to be able to recognize the signs of an overdose in order to help save lives.
Black and white image of record plate, resembling the moon at night

Laurie Spiegel is featured on the Golden Record, which was launched into space over 40 years ago. This time capsule of recorded material reflects the human experience of life on Earth. Having transformed astronomer Johannes Kepler’s work on planetary motion into audible harmonic ratios, Laurie Spiegel’s piece remains floating in space, waiting to be discovered.

Animated Gif - blue lips with graph line climbing, making a part through them

APPROACH

The poster's focal point is a pair of blue lips, one of the first bodily signs of an overdose. A graph line serves as the part between them, indicating the steep incline of fentanyl-related deaths. 'Dangerously High' is a play on words. It describes both how dangerous synthetic opiates are to take, and how alarmingly high the statistics are within the population.
Dangerously High Poster
Close up image of purple and blue texture of poster

OUTCOME

A minimal approach was taken to grab the viewer's attention. The poster serves as an educational tool. Knowing the signs and knowing what to do in the case of an overdose demands awareness.
WORK
DANGEROUSLY HIGH
POSTER DESIGN

RICHARD PRINCE

BOOK DESIGN

There's just nothing like the imagination.

BRIEF

To thoughtfully design the cover and inside spreads of a large format book by accurately reflecting the tone and character of creative artist, Richard Prince.
Halftone portrait of Richard Prince with his head in his hand

When I first saw my photograph in Prince’s body of work, I did a double take. The signature picture for his show was this image that I had made in New Mexico. And then I saw it all over town. At every bus stop. Finally I went to the exhibit itself and the first thing I wanted to do was photograph it. The guard said no no no, no photography please. And I said but this is my picture. And he said no it’s not, it’s by Richard Prince.
- Sam Abell

Halftone portrait of Richard Prince with his head in his hand
I’m not going to change. I’m not going to ask for permission. I’m not going to do it.
Wall with 2 posters side by side
Wall with 2 posters side by side

CONTEXT

Richard Prince is a controversial contemporary artist who finds success through appropriation. By deliberately stealing and slightly transforming pre-existing works by other artists, Richard is constantly met with indignation, to which he defiantly disregards.

Prince rephotographed Marlboro cigarette ads, deliberately cropping out all text associated with the advertisements. This series of cowboys launched his career, unbeknown to original photographer Sam Abell.
Flat book jacket, showing front/back cover and spine
Front view of book
Back view of book

APPROACH

A portrait of Richard Prince had to be on the cover of the book. It shows how transparent and unapologetic he is as an artist. As he stares you in the eye, he is asking you to look at him, for you to see him for who he is, without fear of retribution. The title - I Could Care Less - is Richard’s bold response to how others react to his work, a succinct one-liner that sums up his attitude.
Spread of Cowboy "I swear to God, I still have people come up to me and say: "Hey, man, when'd you go out West?"
Spread of text
Spread with image on left page, text on right
Through extensive research, I found myself drawn to the things Richard would say. He always nonchalantly spoke his mind. An overall typographic approach for the book was a way to emphasize these words. The spine, composed of microtype, is the unique stream-of-consciousness writing style Richard developed. This ‘bird talk’ is comprised of random short sentences, which are absurd yet profound.
Large Barcode

The large barcode reflects the exorbitant cost of Prince’s work. His untitled (cowboy) photographs are among the most expensive ever sold, the highest going for $3,749,000.

OUTCOME

Every creative decision I made was deliberate. It was important to present the artist authentically through design. The result is a bold, typographic, in-your-face portrayal of Richard Prince.
BRIEF
To create a visual statement that illustrates a current social issue.
CONTEXT
The rise in fentanyl-related deaths is alarming. Accidental overdoses have greatly increased in recent years, resulting in a global epidemic. It is now more important than ever to be able to recognize the signs of an overdose in order to help save lives.
Animated gif of graph line rising becoming part in blue lips
APPROACH
The poster's focal point is a pair of blue lips, one of the first bodily signs of an overdose. A graph line serves as the part between them, indicating the steep incline of fentanyl-related deaths. 'Dangerously High' is a play on words. It describes both how dangerous synthetic opiates are to take, and how alarmingly high the statistics are within the population.
OUTCOME
A minimal approach was taken to grab the viewer's attention. The poster serves as an educational tool. Knowing the signs and knowing what to do in the case of an overdose demands awareness.